LOS ANGELES, CALIFORNIA: Snoop Dogg, the legendary rapper and cannabis enthusiast, shocked his fans when he posted a video on his social media accounts saying he was “quitting smoking.”
Many wondered if he had decided to quit smoking weed, which is his trademark and part of his identity.
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Snoop Dogg becomes Solo Stove’s “smoker”
However, it now appears that the ad is actually a clever advertisement for a smoke-free fireplace from Solo Stove, a company that makes outdoor products.
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Snoop Dogg offered a clarification, saying “I know what you [must be thinking]”Snoop, smoke’s kinda your thing” in the marketing video posted on Instagram.
Also Read: ‘Today Isn’t Snoop April Fools’: Fans Aren’t Convinced As Famous Rapper Snoop Dogg Decides To Quit Smoking
But he said he was done with “the cough and the clothes smelling all sticky, yucky,” saying “I’m going smoke-free,” as the camera pans toward the fireplace in front of him. “Clever,” he says with a laugh at the end of the video, praising the manufacturers for “eliminating the smoke.”
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Snoop Dogg said “I love a good fire outside but the smoke was too much”
In a Solo Stove ad, Snoop said, “I love a good fire outside but the smoke was too much. Solo Stove fixed the fire and cleared the smoke.”
“They were a game changer and now I’m excited to spread the love and stay warm with my friends and family,” he said, according to PR News Wire.
He will be the official “smoker” of Solo Stove, the company announced. He will partner with the company on smoke-free product innovation and help design a new Snoop Dogg x Solo Stove product line.
“We are thrilled to have a product so good that it even inspired Snoop to quit smoking,” said John Merris, CEO of Solo Brands.
The first product from the collaboration is a limited edition bundle that includes a Bonfire fire pit designed by Snoop, a fire pit stand, a Snoop bucket hat, and a Snoop x Solo sticker pack.
Fans React to Snoop Dogg’s Smoke-Free Home Ad
Fans were quick to point out that Snoop Dogg never said he would stop smoking weed, he just “smoked.”
They praised his marketing genius and his sense of humor. “And THAT’S why I’m quietly minding my own business,” one user commented on Instagram. “Brilliant marketing. Well done,” wrote another.
“My brother laughs at the end knowing he fooled the whole world,” wrote a third. “Let me go get up.” It’s crazy because earlier this year I’m like if Onc quits smoking I know that’s not true with weed so you pulled that shit I’m like nahhhh because, wrote another.
“The world wouldn’t have stayed the same if you actually stopped smoking weed. Thanks,” joked another. “I knew when he said ‘smoke’ that all was not what it seemed,” another wrote. “He just cashed in on this publicity,” wrote another.
“Marketing genius!!! Man, best marketing game ever, you really had everyone on the verge of quitting,” one user commented.
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